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Shop online for all your essential baby products. We're a NZ family owned business and love providing premium baby products. We have two brands that are our own - Binnie Baby and Squidge Baby. Enjoy browsing our range!

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On Sale

New

Fruit Salad teether set

NZ$ 19.95
NZ$ 17.35 excl GST

New Products

18% Off

Mum & Bubs giftbox - RESTORE

NZ$ 83.70
NZ$ 68.95
NZ$ 59.96 excl GST
13% Off

Mum, sibling and baby giftbox

NZ$ 69.10
NZ$ 59.90
NZ$ 52.09 excl GST
20% Off

Relax and destress giftbox

NZ$ 74.90
NZ$ 59.90
NZ$ 52.09 excl GST
New

Rose Quartz bracelet for adults

NZ$ 39.90
NZ$ 34.70 excl GST
New

Teething safe necklace for mums - Feather

NZ$ 27.90
NZ$ 24.26 excl GST
New

Teething safe necklaces

NZ$ 25.90
NZ$ 22.52 excl GST

Featured Products

Featured

Pura Kiki® 150ml INFANT Stainless Bottle - Rose sleeve

NZ$ 34.00
NZ$ 29.56 excl GST
Featured

Doublez - Reversible Skibz Bandana Bibs

NZ$ 13.50
NZ$ 11.74 excl GST
Featured

Sock On Congratulations Card - Baby Girl

NZ$ 12.90
NZ$ 11.22 excl GST
Featured

Sock On Congratulations Card - Boy

NZ$ 12.90
NZ$ 11.22 excl GST
Featured

Amber Teething Necklace - Rainbow

NZ$ 24.90
NZ$ 21.65 excl GST
14% Off

Baby Bandana's - set of 3!

NZ$ 42.00 set of 3
NZ$ 36.00 set of 3
NZ$ 31.30 excl GST
Featured

Pura Kiki® 325ml Infant Bottle - Rose sleeve

NZ$ 44.00
NZ$ 38.26 excl GST

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